Sourced & Inspired by Family Values

Beltran Family has been in the watchmaking and jewelry industry for over 40 years. Our founder and professional watchmaker, Alfonso Beltran, started his apprenticeship back in the 1970s as a young and passionate student of a Swiss teaching program provided by that European country. His father and uncle transmitted that passion to Alfonso, who decided to dedicate his life to the watch and jewelry business.

Since then, Alfonso developed a well-respected career as a watchmaker that started in the US as an employee of the now-extinct Gemco Jewelry in California back in the early 1980s.

In the late 1980s, he was awarded the position of head watchmaker at a local jeweler in Las Vegas, NV, where he worked for more than 20 years.

He then decided to start his first jewelry endeavor in Las Vegas. However, our founder returned to work for local jewelers in the Las Vegas valley until the right opportunity came about.

AB Jewelers opened its doors in 2017 and we have been serving our happy community ever since.